Business Track

The purpose of this track is to bring C-level people to the world of Big data. Our speakers will explain Use Cases where Big Data technologies have transformed different industries. Attendees will have practical tips on how to do that in their organizations.

Bring your CTO to the next level!



Luis Vaquero

Lucas Bernardi

David Rey

Luis Vaquero

Global Head of Data Science at Dyson

Lucas Bernardi

Principal Data Scientist at

David Rey

Chief Data officer at Idealista

What the attendees will learn

Learn how top international companies have implemented Big Data technologies in their business and take part in a round table from VC investing in Deep tech companies and a pitching session from deep-tech start-ups.


08.00 - 09.00   Registration

09.15 - 09.50   "Trees in your Contact Centre: Streamlining Text Analytics to Delight our Customers" by Luis Vaquero (Dyson)

This presentation will show a couple of use cases where ML techniques have been applied to improve the understanding of Dyson customers. Luis will share how the process started and evolved and will highlight common pitfalls that organisations venturing along the same journey may benefit from. 

09.50 - 10.00   Break

10.00 - 10.45   "Data, is it oil or soil?" by David Rey (Idealista)

Maybe you have heard too many times data is the new oil, few people dare to question that data is the heart of the success factors of a company. But can this term be referred as oil or should it rather call it soil? David will talk about idealista/data and how to grow a company from a seed dataset, and why we call our data indeed soil.

10.45 - 11.15   Coffee break

11:15 - 11.45   "The 7 powers of Machine Learning" by Lucas Bernardi (

Machine Learning is an amazing technology. But, what can we actually do with it? How can we use it to build better products? In this talk Lucas will introduce The 7 Powers of Machine Learning, a tool to help Product Teams to make the most out of this amazing technology, and showcase how we successfully used it in

12.00 - 12:30   Media Partners lightning talks

12:30 - 13.00   Speaker TBA

13.00 - 14:15   Lunch

14:15 - 15:15   Speaker TBA

15:15 - 16:00   Coffee networking

Business Track

Date and time:

Wednesday 14th

From 9:00 to 17:00


Big Data in the Business

Target audience roles:

C-Level people and Tech visionaries




Lunch and coffee breaks


14th Oct
Polo de Contenidos Digitales Málaga
Av de Sor Teresa Prat, 15, 29003 Málaga
15th-16th Oct
FYCMA - Palacio de Ferias y Congresos de Málaga
Av. de José Ortega y Gasset, 201, 29006 Málaga
14TH - 16TH OCT 2020

Take a look at previous editions